Mobile has overtaken Desktop
Mobile Friendly Websites
Responsive Web Design
This means that your website alters it’s appearance depending on whether someone is using a phone, a computer or a tablet (iPads etc) to view it on.
There are an increasing number of internet users who’s only access to the internet is via their phone. Your website being compatible with phones and tablets is now vital.
Mobile friendly websites
Your prospective customers/clients will get a much better experience on your website, and are more likely to get in touch with you.
Desktop vs Mobile Browser Usage
Google’s official statement from April 21st 2015:
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimised for their devices.
Google have since issued further statements declaring that mobile-friendliness is being pushed further with their Search Engine Algorithms with regard to searches done on smartphones and tablets.