Google Consent Mode and New EU GDPR Laws

Using Google Analytics or Google Adwords?

Following are details we need you to know – these are legal requirements issued by the EU (yes despite Brexit they apply to UK websites) and companies can face fines of up to €20 million or 4% of the company’s total global turnover of the preceding fiscal year, whichever is higher for failure to comply. If you have any questions on the following please call us on 01245 905 010 and we will be happy to explain the reasons for this additional ongoing charge.

GDPR and website legality.

As part of our ongoing commitment to ensure that your website operates within legal frameworks, we want to bring to your attention to the significant updates related to Google Consent Mode and the latest European Union General Data Protection Regulation (EU GDPR) laws. These changes necessitate action on your part to maintain compliance and continue benefiting from Analytics and AdWords reporting.

Understanding Google Consent Mode and EU GDPR Updates

Google Consent Mode is a framework that allows website owners to adjust how Google services operate on their site based on the consent status of your users. This adjustment is crucial in light of the EU GDPR, which mandates strict user consent requirements regarding collecting and processing personal data.

The EU’s enhanced privacy laws require explicit user consent before deploying cookies that track user behavior for analytics and advertising purposes. It means that your website must be equipped to request, obtain, and manage user consents effectively to continue utilizing Google Analytics and AdWords without interrupting your insight and advertising capabilities.

Compliance Solution: Introducing Cookiebot

To facilitate compliance with these requirements, we recommend integrating Cookiebot, a leading consent management platform. Cookiebot provides an automated solution that ensures your website’s use of cookies and online tracking complies with GDPR and ePrivacy Directive (ePR).

Key Features Include:

  • Automated Cookie Consent: Instantly obtains and stores user consents for your website.
  • Cookie Declaration: Automatically generates and updates a declaration on the cookies in use on your site.
  • Privacy Controls: Empowers your users with control over their privacy settings.

Monthly Service Cost

Integrating Cookiebot into your WordPress and WooCommerce websites involves a monthly subscription cost, detailed at Cookiebot Pricing. The subscription fee varies based on the size of your website and the level of service required. We believe this investment is crucial for maintaining the legal operation of your site, safeguarding user privacy, and ensuring uninterrupted analytics and advertising capabilities.

Your most recent scan of the website shows xxxx pages to give an idea of the monthly cost to remain compliant.

Next Steps

To proceed with the completion of the integration of Cookiebot and ensuring your website is fully compliant with Google Consent Mode and the new EU GDPR laws, please let us know.

Thank you for your attention to this matter and for your continued trust in our services.


  1. Do I have to pay this?
    Yes unfortunately this is a legal requirement to continue using Google Adwords in combination with Google Analytics.
  2. How much is it?
    We’ve already invoiced you for this. If you wish to opt out then let us know
  3. Is there an alternative to using Google Ads and Google analytics?
    There are other ways of tracking user information on your website. If you wish to know what is the best alternative and we will investigate the best solution based on your website. However there isn’t currently an advertising method out there as efficient as Google’s given they still rule online search. other common ad routes are platforms like Facebook and Linked in – obviously these don’t work with google shopping etc.
  4. I don’t market to the EU/EAA
    It looks likely that this will be adopted globally. Current predictions are that this will snowball globally.